Jardan
Perth Store Opening
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Perth Store Opening
For over 25 years, Jardan, an Australian family-owned company, has been synonymous with timeless, handcrafted furniture that encapsulates the essence of the relaxed Australian lifestyle. Jardan was set to grace Western Australia with a new flagship store in the heart of Perth’s western suburbs.
Detail was engaged to orchestrate the launch publicity campaign and event strategy for Jardan’s entry into the Perth market. The goal was clear; to ensure Jardan’s debut was memorable and resonated deeply within the local design community. Detail worked closely with leading Western Australian news and lifestyle publications to secure widespread, quality coverage.
To complement the publicity campaign, Detail designed an engaging launch event and invitation strategy. This involved hand-delivering bespoke Jardan candles and invitations to key tastemakers in the lifestyle and design space, creating an air of surprise and anticipation ahead of the official launch event.
The comprehensive campaign was met with enthusiastic approval from both the client and the broader community of local designers, tastemakers, and key media. The campaign garnered significant coverage across local and national publications. Post launch, Jardan has solidified its status as a cornerstone of the local design and retail space in Perth.