Garage Sale Trail
National Campaign
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National Campaign
Garage Sale Trail is the country’s biggest reuse and community event, with hundreds of thousands of garage sales yearly. Transforming sustainability into a fun and social experience, Garage Sale Trail invites the whole country to participate in two giant weekends of garage sales, turning decluttering into an opportunity for discovery and community bonding.
Over the years, Detail has been at the forefront of driving media and community awareness for this annual campaign across Western Australia. The strategy involves crafting tailored media angles for both long-lead and short-lead outlets and identifying authentic ambassadors early to champion the cause to ensure consistent coverage in the lead-up to and during the event.
Detail’s efforts have been instrumental in creating impactful media opportunities and transforming Garage Sale Trail into a recognized and eagerly anticipated event. Each year, Detail achieves a broad range of media outcomes across TV, print, radio, and social media, ensuring that the campaign reaches a wide audience and resonates deeply within communities.