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With a presence across Australia and the South Pacific, Allure South Sea Pearls has built a reputation for the crafting of magnificent pearl and diamond jewellery. From the pristine waters near Broome and Tahiti, Allure selects only the finest quality South Sea pearls for their collections. The brand has a strong bricks & mortar and eCommerce presence and a significant national and international wholesale network.
Detail has supported Allure to position itself as one of Australia’s premier pearl brands, managing all aspects of Allure’s marketing strategy, including content creation, design of brand collateral, social media strategy, print and digital advertising and eCommerce management.
Detail has also managed creative direction and production for Allure’s campaign shoots, delivering captivating imagery and videography for use across the brand’s showrooms, brochures, wholesale channels, advertising, and digital platforms.
Key brand outcomes included a substantial uplift in bricks-and-mortar sales, eCommerce sales, and digital audience growth.