The Good Pizza
Venue Launch
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Venue Launch
Born out of a love for fresh, local and nourishing food, The Good Pizza is the latest instalment from The Brindle Group – the team behind well-known brands The Good Grocer and The Good Grocer Cellar. This local pizzeria services Myaree and beyond with delicious, authentic Italian fare.
The Good Pizza was looking to raise brand awareness and reach new customers, engaging Detail to get the word out with a public relations campaign, supported by digital marketing services and a launch event. Through media relations and organic social media marketing, Detail achieved noise in the lead up to a launch event. Key food and lifestyle tastemakers were invited to see the venue and taste the offerings, ahead of a public giveaway that saw hundreds of customers redeem free pizza slices and try pizza panini sandwiches.
Detail achieved media coverage, as well as an increase in social media mentions and organic engagement, resulting in an overall increase in sales and brand awareness.