Sephora

Sephora, the renowned beauty retail concept founded in France and owned by LVMH Moët Hennessy Louis Vuitton, has established itself as a global beauty trailblazer with an unparalleled assortment of prestige products and a disruptive spirit of constant innovation. As the brand continues its global domination, it has opened three stores in Perth in as many years. 

Detail have been engaged by Sephora to support each Perth store opening with public relations, event management and production services. In 2021, Sephora opened its first Perth store at Karrinyup Shopping Centre. Detail delivered a comprehensive campaign, creating buzz through curated product deliveries to beauty influencers and a weekend-long extravaganza at Scarborough Beach. The grand opening day saw thousands of eager shoppers and extensive media and social coverage. 

The following year, Sephora’s second local store opened in Murray Street Mall in Perth’s CBD. Detail managed the launch event, featuring fireworks, live music, pop-up coffee carts, and carnival games. This event attracted thousands, further solidifying Sephora’s presence in Perth. In 2023, Sephora opened its third Perth store at Westfield Carousel. Detail’s publicity campaign achieved extensive media coverage across key local outlets. Local influencer Em Davies fronted the campaign, generating significant social media buzz.  

Detail’s strategic approach ensured each Sephora launch was a memorable and highly anticipated event, cementing Sephora’s presence in the Perth market. Through orchestrated events, influencer engagement, and targeted publicity campaigns, Detail has demonstrated its ability to deliver impactful campaigns that fulfil the client’s objectives and meaningfully connect with the Perth market. 

sephora.com.au