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Fueled by the unique spirit of this port city, the Republic of Fremantle is an award-winning urban distiller and integrated hospitality venue located in Fremantle’s iconic west end.
Detail has worked extensively with the Republic of Fremantle to provide marketing, public relations and digital services to support the business. During the initial product and venue launch, Detail managed an extensive public relations campaign, event program and digital marketing strategy. Employing amplification tactics, such as a guerrilla marketing, influencer engagement, and extensive media outreach, Detail helped to successfully launch the brand, venue and product range to the Australian market.
Beyond launch, Detail worked with the Republic of Fremantle to provide ongoing marketing and digital services, including content creation and social media management. Detail continued to provide public relations support for key media moments, including the Republic of Fremantle’s successes at international spirits awards, the launch of Artisans of the Republic, and a crowd-funding campaign.
Detail’s ongoing work with the Republic of Fremantle has resulted in a range of positive and measureable outcomes, including increased brand awareness, venue visitiation, event attendance and bottle sales.