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Kuld Creamery is known for its real ice cream, with playful nostalgic flavours inspired by the North American roots of founders Kaitlyn and Mati Kuld. The business experienced rapid expansion over 18 months with pop-up stores at the iconic Rottnest Basin and Broome’s Town Beach, a new permanent store in Northbridge and the launch of a Perth-first dessert, the Kuld Crumble.
Detail works with Kuld on an ongoing basis to provide public relations, marketing and events support for their major business milestones. Detail’s involvement has included media relations, influencer engagement, content creation, venue openings and sampling events.
Detail has successfully secured a range of media coverage across print, online, broadcast and social media for each business milestone. Moreover, Kuld has experienced significant uplift on social media including reach, engagement and followers as a result of Detail’s targeted influencer engagement campaigns. Importantly, Detail’s work has helped generate increased store visitation and revenue for the business.