Kivari

Kivari, an Australian fashion brand celebrated for its effortlessly bohemian aesthetic and modern femininity, recently marked its entry into the Western Australian market by opening its new store on Perth’s historic Rokeby Road in Subiaco. Known for its thoughtfully designed collections, Kivari is synonymous with elevated wardrobe staples and free-spirited style. 

Detail supported Kivari’s Perth launch with a comprehensive PR and event strategy tailored to introduce the brand to a new audience. Detail secured media coverage across prominent local platforms in the lead-up to the store opening, creating buzz and anticipation among fashion-forward consumers. 

Detail also hosted an exclusive in-store preview for key Perth influencers on the morning of the launch. The event featured custom-branded coffees, a live DJ creating a vibrant atmosphere, and curated gifts for all attendees. Attendees were given a first look at Kivari’s latest collection, experiencing the brand’s signature designs in an intimate setting.  

This targeted activation fostered authentic connections between the brand and its audience, amplifying Kivari’s presence across social media channels. By leveraging media and influencer engagement, Detail successfully positioned Kivari as a must-visit destination for stylish shoppers in Perth. The launch boosted awareness and laid the foundation for ongoing customer loyalty and brand advocacy. 

kivari.com