Fremantle Arts Centre
The Huxleys
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The Huxleys
A visual assault of sparkle, surrealism and the absurd, Will & Garrett Huxley are a performance-art duo creating projects as The Huxleys. Since 2014, they have performed and exhibited around Australia and internationally. In celebration of the culmination of 10 years as a creative duo, the pair brought their exhibition, Wrap Your Troubles in Dreams, to the Fremantle Arts Centre. Their work is glamourous, colourful, and androgynous, setting out to champion the queer agenda and bring escapism and magic to everyday life.
To spread the news, Detail was engaged to deliver a public relations campaign, including media relations and influencer engagement to raise awareness and drive attendance and ticket sales.
The Huxleys campaign generated widespread coverage across print, online, and broadcast media. An influencer preview event also generated significant reach across social media, with the exposure boosting registrations for opening night attendance and raising the pair’s profile in Western Australia.