Floral Army
Brand Refresh
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Brand Refresh
As one of Perth’s leading florists, Floral Army’s light-filled store in East Fremantle is a haven of beautiful blooms and giftware. With the business operating for over a decade, Floral Army engaged Detail to provide marketing, digital and design services to deliver a rebrand and new website to streamline its online and in-store trade and support the business through its next growth phase.
Detail completed a rebrand reflecting Floral Army’s current business, core products and services. The rebrand also aimed to connect with the brand’s key customer base, encouraging brand loyalty and attracting new customers. Following the rebrand, Detail designed and developed a brand-new Shopify website, showcasing a range of floral arrangements and giftware ready to order for same-day delivery in Perth. To accompany the website, a new email marketing strategy and template was developed using Klaviyo to foster ongoing communication with the established customer base. In addition, Detail produced a series of content shoots that effectively communicated Floral Army’s products and services for use across the website, social media and email marketing.
The result is an elevated, feminine, and cohesive brand presentation in-store and across all digital touchpoints, which will continue to support the business and allow it to scale.