Curtin University
Taste at Exchange
Hello... Great projects start with good conversations. We offer an extensive range of services & packages to cater for all project sizes. We look forward to hearing from you.
Taste at Exchange
The Exchange Precinct at Curtin University was transformed into a vibrant playground of art, food, and frivolity with the consumer-facing event, TASTE at Exchange. This multi-sensory feast aimed to drive visitation, increase awareness, and spark a broader community conversation about the Exchange Precinct—a surprisingly delightful foodie hub accessible to everyone, not just students. Despite its rich offerings, the Exchange Precinct had never enjoyed an official launch, necessitating a comprehensive awareness campaign to attract visitors from beyond the university gates.
Detail worked closely with Curtin University to deliver a hugely successful campaign that blended publicity, creative storytelling, ambassador and social media management, targeted Meta advertising, EDM development, influencer collaborations, media kits, and the curation of an exclusive VIP event.
The result was a highly-engaging event that not only highlighted the Exchange Precinct as a destination, but also drew a diverse crowd from across the community. The comprehensive campaign delivered by Detail ensured the success of TASTE at Exchange, establishing the precinct as a must-visit destination and sparking lasting conversations and connections within the community.