Contec Australia
Launch
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Launch
Contec Australia introduced WA’s first 3D concrete printer, transforming construction with faster, more sustainable, and cost-effective solutions. The technology, developed in partnership with CyBe Construction, enables the walls of a home to be printed in just one day.
Detail led a high-impact PR campaign, positioning Contec as an industry pioneer. The strategy focused on media engagement, storytelling, and leveraging the innovation’s efficiency, sustainability, and versatility.
The campaign secured extensive media coverage, including primetime television news. This helped to generate significant industry interest and drove a surge in enquiries. The launch’s success has set the stage for Contec’s expansion across WA.