City of Melville
Arts and Culture Division
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Arts and Culture Division
Creative Melville is about realising the City of Melville’s cultural potential, strengthening the City’s collective identity and empowering residents and the broader community through learning, information, and creativity. Leading the way in their dedication to arts, culture, and learning – in recent years, the City of Melville has cemented itself as a significant cultural hub in both the local and wider metro area.
With an ongoing calendar of community-focused events, activations, exhibitions and initiatives, the City partnered with Detail to develop a communications strategy that highlighted these key activities. Since early 2022, Detail has worked closely with Melville to deliver end-to-end campaigns across all facets of the creative calendar. This includes media announcements and launch events, photoshoots, paid and organic social campaigns, influencer engagement campaigns, as well as a series of highly successful print publications, The Ville, that is distributed to tens of thousands of residents across the City every year.
The appointment of Detail has seen increased awareness, profile building, and engagement with the City of Melville and its creative pursuits. Detail continues to work with The City of Melville across the marketing of its entire arts and cultural program.