Alchemy Saunas
Brand Expansion
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Brand Expansion
As a premium wellness brand, Alchemy Saunas delivers the extraordinary benefits of saunas to individuals and businesses. Hundreds of members enjoy their sauna and cold plunge locations weekly. With the business experiencing rapid expansion and new locations opening, Alchemy Saunas engaged Detail to provide marketing and digital services to support a key growth period.
Detail completed a brand refresh, refining and expanding the current brand assets to be used for all necessary applications. This refresh also inspired the creation of a brand-new WordPress website, which highlights each location and offers convenient access to the Alchemy Saunas booking app. The website has been specifically designed to promote app downloads and boost membership sign-ups. In addition, Detail produced a campaign shoot that effectively communicated the high-quality product offering and targeted customer base.
The result is an elevated and cohesive brand presentation across all digital touchpoints, which has helped the business reach its revenue and membership targets..