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Founded in 2020 by a group of local designers, makers, and doers, DesignFreo is dedicated to celebrating and promoting design and designers. The organisation’s various events, workshops, and exhibitions not only showcase designers’ work and foster conversations about design but also actively engage the broader community, making everyone feel included and part of a larger movement.
DesignFreo’s team, a group of passionate individuals, is committed to enhancing the value of design and its impact on society. One of DesignFreo’s core events is their ‘On Location’ series, a unique platform that allows enthusiasts to explore architecturally designed homes, venues, and spaces. This series fosters conversations and provides a social opportunity to meet like-minded people.
Detail, a sponsor of DesignFreo, plays a role in supporting the organisation’s events. Their marketing and public relations services significantly increases awareness about the DesignFreo concept and promote events hosted throughout the year. With a focus on ongoing events, tours, and talks, Detail’s key objective is to build the brand and drive attendance, thereby amplifying the significance and influence of DesignFreo’s events.
Detail has helped generate widespread coverage of DesignFreo events through mainstream media, social media, and influencer engagement. The publicity generated for these events has helped support ongoing ticket sales, public interest, and awareness of DesignFreo events and what the organisation represents.