COS
Perth Store Opening
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Perth Store Opening
COS is a destination for those who cherish modern, functional, and thoughtfully designed fashion. Catering to both women and men, COS offers a curated collection of reinvented classics and wardrobe essentials. Since its inception in 2007, COS has expanded its global footprint with stores in carefully chosen locations around the world. Each store is a masterpiece of architectural design, thoughtfully preserving the unique features of existing buildings while creating a contemporary, inviting atmosphere.
When COS prepared to unveil its first store in Western Australia, Detail was brought on board to support the national team during the pivotal launch period. The strategy was nothing short of sophisticated; an exclusive dinner event, inviting a handpicked group of local media and influencers from the fashion and design spheres, to celebrate the grand opening in Perth.
The intimate gathering not only highlighted the brand’s commitment to quality and design but also fostered meaningful connections with key figures in the local industry, setting the stage for COS’s continued success in the region.