Megan Salmon
eCommerce Expansion
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eCommerce Expansion
Megan Salmon has been creating beautiful womenswear for over 20 years, working from her studio in Fremantle. Originally trained as a painter, particularly of portraits and the human body, Megan brings a refined appreciation of form, colour, and textiles in a label cherished by women wanting to look and feel their best. Each season features unique textiles drawn from Megan’s hand-painted images, photographs, and designs.
Having established a strong presence in independent womenswear retailers nationwide through an effective wholesale strategy, the Megan Salmon brand was looking to grow its digital presence and online trade. Detail was engaged to manage the digital advertising strategy, including Meta and Google Advertising. Detail’s targeted strategy focused on key consumer groups, search terms and locations. Campaigns were updated and optimised monthly to feature new campaign imagery, engaging video content and new products to maintain conversion rates.
The approach has yielded impressive results, with online traffic and sales increasing exponentially, as well as supporting boutique sales and broader brand awareness.