The Good Grocer
Your Locals' New Local Campaign
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Your Locals' New Local Campaign
The Good Grocer is a family-owned Western Australian supermarket chain offering fresh, locally sourced produce and gourmet items. With a focus on convenience, community and curated food experiences, The Good Grocer has become a trusted destination for everyday essentials and gourmet delights alike.
The Good Grocer engaged Detail to launch its newest store in East Fremantle with a campaign that connected deeply with the local community. Detail developed the campaign concept Your Locals’ New Local, celebrating the people, places and personality of East Freo. From concept ideation through to production, media outreach, influencer engagement and event production, Detail delivered a complete campaign rollout. Media kits were sent to key local outlets, while Fremantle-based creators helped drive organic awareness ahead of the store’s official opening.
The campaign culminated in a Grand Opening event that drew hundreds of locals, creating a memorable community moment and a strong start to trade. Earned coverage across key local news outlets and radio helped reinforce the brand’s presence, while sales saw a notable uplift. Now in use across The Good Grocer’s wider network of stores, the Your Locals’ New Local campaign continues to deliver value beyond the store’s opening.