Perfect Stranger
Perth Launch
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Perth Launch
Perfect Stranger, an Australian-born women’s fashion brand, debuted in the Western Australian market by opening its first store at Westfield Carousel, Perth. The brand has built a reputation for its trend-led collections and pieces that lend themselves to effortless styling.
Detail supported Perfect Stranger’s launch by providing a tailored PR strategy, focusing on local media engagement and an elevated event. The brand’s entry into the market was supported by securing widespread media coverage to generate excitement and raise awareness among its target audience.
Detail also hosted an intimate event at Lawson Flats for local influencers and friends of the brand. Guests were dressed head to toe in Perfect Stranger’s latest collection, showcasing the brand’s modern and stylish designs. This exclusive event created strong connections between the brand and its audience, positioning Perfect Stranger as a must-know name in the local fashion scene.
Detail’s efforts helped establish Perfect Stranger as a fresh, stylish addition to the WA retail landscape, boosting awareness, foot traffic, and brand loyalty.