Bauwerk
Collection Launch
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Collection Launch
Bauwerk is modern lime paint made in harmony with nature, created with a vision to produce an exemplary modern lime paint offering the ultimate colour palate for stylish environments. Bauwerk has meticulously developed a stunning spectrum of colors that effortlessly enhance both contemporary and traditional spaces.
Starting in 2000 in South Fremantle, they now supply all over Australia, the Middle East and Europe, painting the world with their environmentally conscious products. Their philosophy is simple yet profound: to provide beautiful paints that are kind to the environment, safe for disposal, and gentle on our health.
A testament to their dedication to natural design and functionality is the ‘Refined Raw’ collection. This inspiring colour story was born from a collaboration between two of Perth’s creative powerhouses, Meghan Plowman and Bronwyn Riedel of Bauwerk Colour. The result was a collection that perfectly marries aesthetic beauty with practical elegance.
To bring this collaboration to the forefront, Detail partnered with Bauwerk and Meghan Plowman to deliver a comprehensive public relations campaign. The strategy encompassed a launch event, influencer engagement, and targeted media outreach in the West Australian market.
The impact was resounding. The campaign not only secured extensive media coverage but also significantly amplified brand awareness, ensuring that Bauwerk Colour’s message resonated far beyond the initial launch period.